Roza Sinaysky's' profile image

Roza Sinaysky

31, Fashion Correspondent, Tel Aviv - Israel

It’s hard to describe the utterly unique atmosphere of this hip and happening city. But after a day spent following in the footsteps of local fashion writer, stylist and brand consultant, Roza Sinaysky, you’ll know exactly what we’re talking about! Cool restaurants, hip cafés, trendy boutiques, and friendly smiles everywhere you go… You’ll soon find that Tel Aviv really grows on you!

Shop the Tel Aviv look: Backpack 1 / Backpack 2

Hotel: Hotel indigo

5 Aholiav Street, Ramat Gan, Tel Aviv-Yafo

The super-deluxe new Hotel Indigo, located in the Diamond District is a fabulous choice, if only for its spectacular views of the city. I often hang out here if I have a day off. Head for the rooftop pool and terrace and scan the terrain before planning your next move! Don't forget to bring your bikini ;-).

More info

Bakery: Lehamim

99 HaHashmonaim Street, Tel Aviv-Yafo

Time to start the day afresh! And what better way than with a classic Israeli breakfast at this boutique bakery? A huge range of freshly baked breads, pastries and other delights awaits you. And if you’re as obsessed as I am about all things baked, you’ll know why I adore this particular address.

More info
Opening Hours
  • Monday-Thursday 12.00am-12.00am
  • Friday 12.00am-3.00pm

Shoes & Bags: Jiffa

18 HaArba'a Street, 6473918, Tel Aviv-Yafo

The measure of all things cool in Tel Aviv! This shop has been a magnet for sneaker and backpack devotees for nearly 2 decades. One step inside and you’ll see why.

More info
Opening Hours
  • Monday-Thursday 10.00am-9.00pm
  • Friday 10.00am-3.00pm

Time to step up my sneaker game


Coffee: We like you too

34 Ben Tsiyon Blvd, Tel Aviv-Yafo

People watching is more than just a pastime in Tel Aviv. It’s a hobby that you can practice for hours from this ideal viewing spot in the middle of a trendy avenue. There is nothing more Tel Avivian than sitting back, sipping your coffee or juice and greeting the passersby.

More info
Opening Hours
  • Monday-Sunday 7.30am-1.00am

Museum: Tel Aviv Museum of Art

27 Sderot Sha'ul HaMelech, 61332012, Tel Aviv-Yafo

If you want a window onto the creative energy that fuels this city, I can thoroughly recommend The Tel Aviv Museum of Art. Our biggest contemporary art center, the museum is hope to a healthy mix of both established international artists and up-and-coming local ones.

More info
Opening Hours
  • Monday&Wednesday&Saturday 10.00am-6.00pm
  • Tuesday&Thursday 10.00am-9.00pm
  • Friday 10.00am-2.00pm

Restaurant: Bindella

27 Montefiore Street, Tel Aviv-Yafo

I just love the atmosphere at this trendy Italian eatery. And you can take it from me, the food is just as good as the décor! Always a great dining option either with friends, colleagues or family.

More info
Opening Hours
  • Sunday-Friday 12.30pm-4.00pm & 6.00pm-until last customer
  • Saturday 12.30am until last customer

Bar: Café Europe

10 Rothschild Street, Tel Aviv-Yafo

Without a doubt my favorite bar. Great food, intoxicating middle-eastern music, and very friendly service all add up to a very addictive vibe that’ll keep you coming back for more. This is a truly authentic slice of Tel Aviv!

More info
Opening Hours
  • Monday-Sunday 7.00pm until last customer

Nightlife: Kuli Alma

10 Mikveh Israel Street, Tel Aviv-Yafo

Kuli Alma is the N°1 choice with the locals. Enjoy a refreshing drink at the bar, tuck into some freshly baked pizza at one of the outdoor tables or get into the groove on the dance floor. This joint is both fresh and funky, with some awesome music and an even better crowd. Enjoy!

More info

Explore more